Since having worked in the beauty industry, I have been horrified by the amount of deceit as a consumer when it comes to claims with beauty products!
The reason why it is a billion pound industry is because for the very large majority, they don’t work so we buy more and more and MORE… We keep on buying, trying and multi billion pound corporations are benefiting from our naivety and our well earned money. Large corporations unfortunately spend all their money on marketing and celebrity endorsements rather than the quality of the products. It is no wonder that cosmetic surgery is booming.
So here are some ridiculous claims to look out for:
There is no regulation around the minimum amount required in a product therefore it could be as much as 0.01%. That would be the equivalent of you telling me you exercise every day to keep fit and in reality exercise 1 second a day!
Again, there is no regulation. It could therefore claim to be “clinically proven to reduce wrinkles” but that could be by 0.000000000001%. Erm, yes, quite clearly you would need a powerful magnifying glass to see any difference.
This does not mean that you will have no allergies; it means you could be less likely to have an allergy. If you are buying an expensive product and with the amount of chemicals and allergies present in cosmetics, you are quite clearly taking your chances.
NATURAL AND ORGANIC
Guess what… no regulation! It could be as little as 1% and the rest all synthetic. What a disgrace.
Yep, you know the drill by now, no legal regulation. Tested by a dermatologist yes but it could be on one person and what tests are we talking about?!
SUITABLE FOR SENSITIVE SKIN
Sensitive to what? It may have soothing ingredients but I could be sensitive to one or more of the ingredients?
So basically all these claims have no validity, seriously, stop wasting your money. Don’t be fooled and be in charge!
This is why I love Ringana so much.
100% active substances, 100% produced fresh on order, 100% philosophy and 100% transparent. No ridiculous ambiguous claims, simply pure fresh effectiveness and the products are all based on personal recommendations.
More details can be found here: www.freshinandout.com